BOOKS

FEARLESS PRICING

AVAILABLE NOW

IGNITE YOUR TEAM, OWN YOUR VALUE, AND COMMAND WHAT YOU DESERVE

Fearless Pricing will launch you onto a path to improve pricing, dramatically increase margins, and drive profitable growth.

WHAT’S INSIDE

  • Explore the dramatic impact pricing has on profitability and learn to drive profitable growth through effective pricing execution. Conquer discounting, the biggest enemy to your margins, which is often fueled by phantom fear of losing sales volume.

  • Learn to spot common customer tactics and discover practical methods to turn pricing challenges into profitable opportunities. Overcome self-limiting beliefs and embrace a powerful mindset to negotiate with unshakable confidence and command higher prices rooted in remarkable value.

  • Equip yourself with cutting-edge tools and actionable frameworks to identify pricing opportunities, make better pricing decisions, and make more money. Bring it all together for dramatic, sustainable transformation that skyrockets your profitability and cements your status as a pricing powerhouse.

HOW TO GET FEARLESS?

AVAILABLE ON AMAZON AND EVERYWHERE BOOKS ARE SOLD

PRAISE FOR FEARLESS PRICING

  • “I've seen countless entrepreneurs leave money on the table due to fear and uncertainty in pricing. Fearless Pricing is more than just a roadmap to higher profits; it's a manifesto for being justly paid for the full value you deliver.”

    Gino Wickman, Author of Traction & Shine, Creator of EOS®

  • “This book is a wake-up call. If you're delivering excellence, stop accepting mediocre pay. Price your services to truly reflect your value and unlock the rewards you deserve. A must-read for anyone ready to claim their worth.”

    Mel Robbins, Bestselling Author & Host, The Mel Robbins Podcast

  • In the game of pricing poker, Casey Brown is the ultimate shark. Her book is THE must-have pricing playbook, providing business leaders with practical, proven strategies to level up organizational confidence and create real value for buyers and sellers."

    Jennifer Zick, Founder & CEO, Authentic®

  • “There is not a more profitable way to spend a few hours this week than absorbing and applying the pricing genius of Casey Brown, self -avowed pricing geek.”

    Joe Galvin, Chief Research Officer, Vistage International

  • “Casey’s insights have had a marked impact in our company to the tune of millions of dollars, but more importantly to the feeling of accomplishment for hundreds of employees. Read Fearless Pricing. It will change your life.”

    Bob Domnick, CEO, Superior Industries & Lincoln Office

VOTE ON THE NEXT BOOK!

As Fearless Pricing nears publication, Casey is gearing up to write her next book.  What topic most interests you?